Meet the Team

Steve Raia :: Group Creative Director
Group Creative Director, Steve Raia manages the creative teams and day-to-day operations. Steve comes to UBM from Ziff-Davis Enterprise where he was Creative Director of print and online media managing all creative services and resources within the company, directing workflow, overseeing creative vision, and managing budgets.
Steve is an ASBPE, OZZIE and EDDIE award-winning design professional with over 22 years
industry experience spanning magazines, websites, marketing, events and advertising. He has played a major role in the development of many successful strategic content campaigns
including: IBM’s Smarter Technology, Microsoft Watch and Dell Migration Expert Zone as well as in-house projects such as the launch of new products like Smart Sites, Smart Papers and the redesign of the Channel Insider brand, eWEEK magazine and CIO Insight Magazine.
Prior to taking on his expanded role as creative director in 2007, Steve served as Senior Art Director in the Creative Services department at Ziff Davis Media from 1999 to 2006. Where he was the lead designer establishing style guides and ensuring brand consistency across multiple properties, including all marketing collateral for PC Magazine, eWEEK, Baseline, CIO Insight and Net Economy magazines, eNewsletters, virtual trade shows, eSeminars, white papers, case studies, and custom inserts. During this time he was an integral part of the marketing teams responsible for launching Baseline, CIO Insight, and The Net Economy as well as redesigns for eSeminars digital events, Inter@ctive Week, eWEEK, and Sm@rt Partner magazines.
Throughout Steve’s professional career his clients have included companies like: Grey Advertising, Greenstone Roberts Advertising, BCA Advertising, Garvan Advertising, Acclaim Entertainment, Lockheed Martin Fairchild, Bonnier Publishing, AMIT Children Magazine. Steve’s interests include playing guitar ( “…this design stuff was just supposed to pay the bills.” ) and to the chagrin of his wife but delight of his two year old daughter anything you might stumble upon at a Comic-Con convention. He is a recent P90X graduate and is currently torturing himself with P90X2.



David Nicastro :: Creative Director, Editorial/Custom
An award-winning designer and editorial specialist, David’s experience runs the gamut from concept through creation to completed product. He has extensive experience working with top photographers and illustrators, has a keen eye for design industry trends, and is able to develop unique conceptual ideas on time and on budget. Extremely hands on, you can often find him shooting original material in Design Central’s on-site photo studio–when the project allows–and he will go to whatever creative lengths it takes to make any particular project work. David’s media industry experience began at age 18, putting out 26 editions of a local weekly newspaper, while also attending the School of Visual Arts in New York City, with an emphasis in illustration. After receiving his Bachelor of Fine Arts from SVA, he pursued a career in publication design and landed at what is now United Business Media, holding positions from Senior Designer to Senior Art Director to his current position as a Creative Director at UBM/Design Central. For the past 10 years, David has been a creative force behind Everything Channel’s CRN, planning and orchestrating a major redesign and transforming it from a weekly tabloid newspaper to a weekly magazine, culminating with a re-launch in June 2000. Since then, he has overseen a subsequent redesign of CRN–receiving National Awards for Best Redesign and Overall Typography at ASPBE (2008)–and launched and designed several new publications, of which were the multi-award winning monthly Digital Connect, quarterly Embedded Computing Solutions and CRN’s Custom Systems Magazine just to name a few. During his tenure, CRN has received 11 Society of Publication Design (SPD) Awards; numerous National and Regional Gold and Silver awards from the American Society of Business Press Editors (ASBPE); Gold, Silver and Honorable Mentions at Folio’s Ozzie Awards and international award recognition from the Trade Association and Business Publications International (TABPI).


Adeline Cannone :: Group Production Manager
As Design Centrals Group Production Manager, Adelines strong background in design and production and her vast understanding of technologies and strategies enables her to successfully facilitate print production across all editorial and custom products and brands. Adeline has been a key player in the success of the XChange Show Daily business since its launch in 2003. Her responsibilities include advance and on-site production of the Show Daily, including page production and scheduling, ad placement, print coordination, image management and archiving. When necessary, her role expands to include photography and page design as well. Adeline first joined CMP in 1994 as a freelance production artist for Windows Magazine, and became full-time in 1995. In addition to her editorial responsibilities, Adeline utilized her IT skills to successfully bring the publication across platforms and publishing systems. In 1999, Adeline landed a freelance design position with VARBusiness Magazine, and was hired full-time as Production Manager in 2000. In 2001, Adeline was named Group Editorial Production Manager where her focus expanded beyond the VARBusiness brand to include all Channel products. She worked closely with Gene Fedele to develop and manage a central production department for the Channel. Adeline began her professional career at 18, rubbing elbows with industry giants Herb Lubalin, Seymour Chawst and Milton Glaser, while working closely with designers Mo Lebowitz and Dick Commer. She had a penchant for typography and gravitated toward type as an art form. Shes held design positions with Typographic Concepts and Hyer Graphics, creating award-winning advertising for LI and NYC ad agencies. Her tenure with Curran & Connors and LeGone Impressions in the late 80s added four-color corporate collateral and print processes to her repertoire of skills. A little bit country, a little bit rock and roll, one things for certain, you can always find Adeline in front of her Mac or behind the handlebars of her Harley.


Laura Alvino :: Senior Production Designer
Laura Alvino’s career with CMP began in 1999, freelancing as an Administrative Assistant. In 2000, her position became permanent under the direction of Heather Clancy. Laura grew in her admin role over the years, assisting editorial directors Elliot Markowitz, Kelley Damore and Mike Vizard, coming full circle to Heather again in 2006. For a short while Laura was an admin for publisher Dan Dignam and his marketing team. Although a capable administrator, Laura’s continued exposure to our editorial processes turned her interest toward art and production. In the summer of 2007 she moved to the Channel production department, and later on to Design Central where she remains today. In her spare time, Laura continues to attend classes at F.I.T. on a part time basis. While Laura’s responsibilities fully lie within Design Central’s production department, she often offers assistance to her editorial coworkers as they navigate UBM’s administrative policies and procedures.


headshots_design_central_peterPeter Cannizzaro :: Art Director
Peter Cannizzaro has been an employee of United Business Media since 2005. With a BFA from Long Island University, CW Post, Peters primary focus includes website design, online video and rich media advertising. In 2008 he was awarded first place with the Best of Internet Web Design; his third award received in the Best of Long Island (BOLI) Design contest.




Debra Cassa :: Art Director
Debra Cassa is an award-winning art director and graphic designer with 15 years of experience in the field. Educated at the School of Visual Arts, she graduated with a BFA and went on to design annual reports and corporate literature before moving to her current position at United Business Media. A versatile and seasoned designer, Debra is charged with upholding the standards of design and identity for many of the company’s most prominent brands.With expertise that spans across the arenas of print, web and events, she has produced a substantial body of work during her 13-year tenure at UBM, including media kits, brochures, advertisements, logos, event graphics, email campaigns, web pages, and more. Debra has been at the forefront of the recent charge into the areas of infographics and presentation design, as more and more clients seek to engage their audiences with data visualization to communicate insights. Her work has been honored in recent years by the NYC Business Marketing Association with a Silver ACE award, and by Graphic Design:USA with numerous American Graphic Design Awards.


Giulia Fini-Gulotta :: Art Director
Giulia Fini-Gulotta is an award-winning graphic designer with twenty years of experience in editorial design, corporate design, and marketing. Educated at Parsons School of Design, with additional studies at the School of Visual Arts and FIT, she graduated in 1991 and began her career in a “crazy” small firm where, upon arriving for work on her first day, was told that her manager quit and that she was to “hold the fort” until further notice. Nothing better prepared her for a lifetime of deadlines than that! After gaining a great deal of experience at the “crazy” firm, Giulia moved onto working for such companies as Miller Freeman, Inc. and Standard & Poor’s/The McGraw-Hill Companies. She arrived at United Business Media in 1997 (then CMP) and has been contributing her talents to the company since then. During Giulia’s 15-year tenure at UBM she has been honored with multiple awards from ASBPE, The Society of Publication Designer’s, and – her favorite – an Ozzie Award for Best Feature Design (2002).